Q & A: Email template that people respond to best

It has been nearly a year and a half since my last post.  Far too long and many things I have to catch you up on, but we'll save those for another day.  What I will tell you is that I have not kept all my 2013 goals, but I have been domaining here and there still.  Usually, right around Christmas I get the itch to enhance my gift budget so I hand reg a few names and usually flip them quite easily.  That was true last year and kept me motivated a few months into 2014 and then I fizzled out.  The same thing happened to me this year and I flipped 3 names just this week that cost me around $5 out of pocket.  I sold them for $900 and that surely make Christmas shopping so much easier.  But what brought me out of the wood works was a random email from someone that stumbled across this site and so I thought it a perfect opportunity to put some more content up, so with out further ado, Steven's email to me:

Have you found a good email template that people respond to? And what do you put in the subject line for them to open the email?

Terrific questions!  The easier answer first, I literally put the keyword in the email subject so if I was soliciting boxspringwidgets.com I put in the subject: box spring widgets.  Nothing flashy.  No sales pitch in the subject.  My thought behind it and there was some thought to this - if I sell box spring widgets and I get an email that says that exact thing in the subject, I'm very inclined to open it to see if it's a customer with a question, a vendor, whatever.  Point is, the first step is to get them to open the email and I believe this approach to the subject will.

When I started dabbling in domaining, I did some research on the best approaches to soliciting names.  Everything seemed to suggest short, sweet, and to the point is the best approach.  Basically, as I recall, most people that are going to buy these names from you are expected to be familair with domaining and understand the value in a name.  Something along the lines of
I have this domain for sale for this price.  Let me know if you want it and I'll consider counteroffers. 
I tried short and sweet early on and I wasn't too successful.  What I'm not so certain of was whether my lack of success was due to the email format or that the names I hand reg'd early on were not the best.  Over time, my email developed into a few simple paragraphs with some marketing schmooze/sales pitch in them.  I have been more successful using these emails and again, it may be just because the types of names I register now are much better than when I started out BUT what I find quite often, is my buyer typically (3 out of 5) is not a natural domainer, meaning they don't fully  grasp the value of names.  And for the other 2, the sales pitchy email doesn't seem to deter them.  Here's my template:

I see that your company deals in box spring widgets and my company is selling the domain name BoxSpringWidgets.com.  The domain name is a solid, industry niche relevant search term, and developing it will definitely provide an SEO boost for your company in this market.

I am making this offer to several companies over the next few days.  I am looking to get $249 for this great name and the domain will be reserved for the first person to claim it at that price.  This would be a one time investment that will pay off for a lifetime, far less than the cost of typical advertising, and more than paid for after it generates a single sale for your company.

I will absolutely consider counteroffers, assuming no one steals this domain for the price I'm offering.

Kind regards,
I will sub in "a sale or two" or " a few sales" for the underlined "single sale" depending on the particular item or service.  I'm trying to make a return on investment argument to the potential buyers with this.  I usually domain in heavy equipment industries where the equipment they sell is 10's to 100's of thousands of dollars and the point here is that they can spend a few hundred bucks on a name that if it results in a single sale over the life of the domain, it has more than paid for itself.

I hope this helps.  I look forward to coming back to the blog more often and sharing domaining knowledge - please keep the questions coming!


Tony Stark said...

I have been sending bulk emails for my business website for the past 2 years. I definitely know the value of choosing a responsive email design to attract customers. I got the Express Email Marketing service from TuckTail.com this service provides unlimited email facility for up to 10,000 subscribers. It has also over 160 ready made designs, social marketing, survey builder, etc.,

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